Driving greater
brand engagement

NASCAR makes the most of every media channel to ensure
more meaningful engagements.

Using its new Fan and Media Engagement Center (FMEC) designed by HP, NASCAR drives measurement and insights from numerous forms of media – including television, radio, print, video, images, digital, and social media. Now NASCAR can ensure more effective engagement with fans, partners, and media in near real-time.

Only HP’s Interactive Media Command Center could help NASCAR maximize the full power of their information. With our portfolio of offerings from HP Enterprise Services, we apply expert approaches to real-time analytics so you can seize every opportunity to drive more effective brand engagement.

Discover what our comprehensive approach to information and analytics will do to heighten engagement for your brand.

NASCAR is revolutionizing fan and media engagement

video

NASCAR executives discuss their collaboration with HP to better serve fans, media and sponsors by creating the NASCAR Fan Media Engagement Center – a solution based on the HP Interactive Media Command Center that synthesizes big data in real-time.

Watch this video 3:07 Min


See NASCAR’s Fan and Media Engagement Center in Action

video

Get a behind the scenes look at the Fan and Media Engagement Center

Watch the video 1:21 Min

HP and NASCAR Unveil Fan and Media Engagement Center

press release

Discover how HP helped NASCAR ensure better brand engagement.

Read the press release

Read all about NASCAR’s Fan and Media Engagement Center

ezine

See how NASCAR and HP are driving innovation with the Fan and Media Engagement Center.

Read the ezine article